Siam Piwat benchmarks MICE business with “Virtual Inspection” answer, to bolster its ‘The Icon of Innovative Lifestyle’ imaginative and prescient


(Bangkok, 28 September 2021) Siam Piwat Co.,Ltd is the proprietor and operator of global retail destinations – Siam Paragon, Siam Center and Siam Discovery, and three way partnership companions of ICONSIAM and Siam Premium Outlets Bangkok. The company also founded Siam Alliances Management, a leader of world-class convention and event establishments. Siam Piwat recently set a new benchmark for the occasion organizing and MICE (Meetings, Incentive Travel, Conventions, Exhibitions) trade with ‘Virtual Inspection’ and ‘Online Reservation’ options. The digital companies cater to the new-normal lifestyle and facilitate occasion professionals from throughout the globe with digital venue excursions and handy online reservations.
Mr. Talun Theng, Managing Director of Siam Alliance Management Co., Ltd. said “Siam Piwat, as a retail chief, we pride ourselves as ‘the ICON of Innovative Lifestyle’. Our business methods concentrate on Co-creation and Creating Shared Values. Creativity is vital to this enterprise mannequin as well as the Co-creation between forward-thinkers from various industries to create shared values that benefit people at large, the society and the nation. For the exhibition and conventional venue enterprise, Siam Alliance Management (SAM) is working Bangkok’s prime event areas together with Royal Paragon Hall on the 5 Floor of Siam Paragon Shopping Center and True Icon Hall on the 7 Floor of ICONSIAM. SAM is now the primary in Asia to launch cutting-edge technology, for its website ‘Virtual Inspection’ and ‘Online Reservation.’

Covid-19 has presented challenges to mostly all companies, and the MICE trade is no exception. Now that the scenario appears to be recovering, the world of MICE business has started to choose up. European international locations and the US have began to allow domestic occasions and worldwide scale conferences like the ASEAN Summit is scheduled to take place in Cambodia.
For Thailand, as chief of conference venue business, SAM is turning the global resilience into enterprise alternatives. The launch of our new options ‘Virtual Inspection’ and ‘Online Reservation,’ provides an immersive and 360◦ venues scouting experience to offer event organizers full access to the venue plus all related data corresponding to sizing, dimensions, floor-to-ceiling top, capacity for seated and standing occasions. Facilities, equipment, light and sound system are also listed to greatest serve different preferences. The ‘Online Reservation,’ permits event professionals to check the venue availability and make their reservations immediately.
Experience the Virtual Inspection’ and ‘Online Reservation’ now at and

This revolutionary service reinforces Siam Piwat’s as The ICON of Innovative Lifestyle. The company has continuously evolved to provide you with enterprise improvements that are relevant to the world’s new normalcy. This also marks the model new innovations for the conventional corridor business.
“We are ever evolving to create new enterprise innovation to finest serve this digital era. Siam Alliance Management thrives ahead with 4 core business pillars including Connection Enhancement – optimize its enterprise networks that include authorities companies and main private organizations. Collaboration with Partners to collectively succeed via new business options and create shared values. Communication and action, offering clear communication, efficient and speedy service for best buyer satisfaction and Create Events, to supply new events and actions to cater to the interest of shoppers in this new era,” added Talun.
The authorities enterprise resilience has proven an excellent recovery sign for MICE enterprise. Demands have poured in for future events. From at present to June 2025, our convention halls have secured over 60% booking. The Virtual Inspection launch for SAM is a major move for Siam Piwat because the Icon of Innovative Lifestyle. It will be a game-changer for MICE enterprise to fully tap into the digital-dominant world. It also brings pride to Thailand and to leverage MICE enterprise normal,” concluded Mr.Talun.
Royal Paragon Hall

The Royal Paragon Hall is strategically positioned on the 5 Floor of the Siam Paragon Shopping Center, in the heart of Bangkok and has been a key participant in Thailand’s MICE business. Royal Paragon Hall is conveniently accessible through the BTS sky practice and has over four,000 indoor parking spaces eligible. With a complete area of 12,000 square meters, the spacesuits has all types of functions possible and may be divided for multi-purpose use similar to exhibition, convention, receptions and entertainment occasions.
Bangkok has played a number one role in Asia Pacific’s MICE enterprise. Growing enterprise growth and being part of Asean Economics Community (AEC) drives expansion for convention centre business. Located in the heart of Bangkok, Royal Paragon Hall has been a epitome of occasion venue in ASEAN and is provided with skilled providers and first-rate amenities.

TRUE ICON HALL is Asia’s revolutionary stage of iconic MICEntertainment venue. Located on the 7th Floor of ICONSIAM, the mega-development project is recognized worldwide as a worldwide landmark on the bank of the Chao Phraya River in Bangkok, one of the world’s most most popular locations.​

TRUE ICON HALL is a true convergence of progressive design and most advanced technology greatest appropriate for all arrays of world-class meetings, conventions, exhibitions, leisure, and particular events.
TRUE ICON HALL is the most effective of its kind MICE and leisure solutions and top-notch amenities that can adeptly accommodate the ever-shifting wants of the thriving MICE and leisure business worldwide. It is proud to be the primary and solely MICE and entertainment venue in Thailand that features 2,seven-hundred computerized retractable seating, absolutely built-in in-seat USB power solutions and state-of-the-art light and sound methods.​

TRUE ICON HALL spans a gross space of 12,000 sq. meters and is house to 2 main halls that take up 2,775 square meters in total and 1,200- sq. meter lobby known as Suralai Hall that overlooks the Chao Phraya River. These revolutionary halls are fully geared up with the most efficient ultra-high-speed internet True Gigatex Fiber and double operable partitions to make divided halls completely soundproof. It additionally options 14 meeting rooms for 20 to 200 seats and may be flexibly combinable as much as 520 theatre-style seatings..

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